Brand guidelines · v0.1 · Sep 2026
ruha.in brand
The identity system for ruha.in — logo, colour, type and stationery, and how to use them together.
About the name. In Urdu, '' (ruha) means 'soul' or 'spirit', evoking emotional connections and promoting depth.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “r” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#9E2A2BRGB 158, 42, 43#6F1D1ERGB 111, 29, 30#E09F3ERGB 224, 159, 62#2A1414RGB 42, 20, 20#FBF6EFRGB 251, 246, 239Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmbrace Your EssenceH2 · 36pxEmbrace Your EssenceH3 · 24pxEmbrace Your EssenceBody · 17pxEmbrace Your EssenceCaption · 13pxEmbrace Your EssenceLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@ruha.in
www.ruha.in
Founding Team
ruha.in
hello@ruha.in · www.ruha.in
www.ruha.in
Explorations
Alternative wordmark directions considered for ruha.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.